Keeping costs in line and managing margins of at least 30% after trade spend is essential for creating an enduring brand in today's economic landscape, beverage industry veteran Seth Goldman advised during BevNET 2023.
Eat the Change co-founder Seth Goldman is continuing to fill the gap left behind by The Coca-Cola Co.'s decision to discontinue Honest Tea by creating a “rhyming copy” of the beloved ready-to-drink brand under his new company, which recently released...
The HONEST Tea brand might be disappearing as brand owner Coca-Cola focuses on its Gold Peak and Peace Tea brands, but the organic, ready to drink ‘just sweet enough’ teas first launched by Seth Goldman and Barry Nalebuff in the late 1990s, it seems,...